HomeFashionSpray-on dresses, human backpacks and ginormous animal heads: 10 shocking fashion runways

Spray-on dresses, human backpacks and ginormous animal heads: 10 shocking fashion runways

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When Kylie Jenner stepped out during Paris Fashion Week in January with a large lion’s head fastened to a strapless black gown, she launched a thousand TikToks.

While Maison Schiaparelli is no stranger to incorporating shock factor into their runways, Jenner wearing the gown — which also appeared in their catwalk presentation — was the fashion house’s dramatic re-entry into the world after a period of relative stasis, when it was essentially a ‘sleeping beauty‘ brand.

“This [runway] is definitely harnessing the power of media, fashion, virality and circulation of images,” Ricarda Bigolin, a fashion and textile design academic at RMIT University, told ABC RN’s Blueprint For Living.

“[Runways] are promotional devices; they’re not for entertainment, even though we might think they are, they’re actually to generate sales.”

While the ordinary consumer isn’t going to go out and buy a dress festooned with a life-size animal’s head, they may remember Jenner’s dress when buying their next perfume.

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