HomeGolfSee full Cardi B Super Bowl ad that was deemed NSFW

See full Cardi B Super Bowl ad that was deemed NSFW

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This is why we can’t have nice things. Today, the nice thing in question is Cardi B’s latest Super Bowl spot. 


The “Bongos” rapper was all set to steal the game day spotlight with her NYX ad, “Lips Only,” showing off the brand’s Duck Plump lip gloss, but according to a press release, only half of the spot has been approved for the broadcast. The rest has been deemed too NSFW — and once you’ve seen it, you’ll understand why.


The commercial sees Cardi introducing the wonders of the Duck Plump lip gloss, which promises to make lips appear fuller and plumper. Unfortunately, a few men misread the “u” and put the product to work in a rather unexpected way. The result is, of course, chaos. 


Cardi B.

NYX Cosmetics/Youtube



In the original spot, after getting the full spiel from the rapper and a collection of duck-faced back-up dancers, we cut from Cardi’s glossy world to a breaking news report. 


“And we’re live,” says a newscaster. “Wondering why men put Duck Plump where it should not go.”


Hilarity ensues as female firefighters, 911 operators, and more handle the emergency with grace and some much deserved eye rolling. 


“Duck Pump makes your lips bigger,” says an exasperated pharmacist. “Nothing else.”


Even Cardi, sitting atop her NYX throne, is baffled after receiving the news. “They put it where,” she wonders aloud. “Why?!”



In a statement shared with EW, Yasmin Dastmalchi, General Manager USA at NYX Professional Makeup, said, ““As a female-led brand with female creators behind the work, we’re proud of our creative idea, which flips the script on male stereotypes with lighthearted humor.”


She continued, “As a bold brand rooted in entertainment, and as a first-time advertiser on Super Bowl Sunday, our intention was to make everyone laugh during the big game. We hope you love it as much as we do!”


While the game day spot is available on YouTube and set to play during the broadcast, you can see the uncut version of the NYX Professional Makeup ad above.


EW reached out to Cardi B’s reps for comment.


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