HomeFitnessDecathlon HK's new campaign encourages fitness lovers to 'strive for the finest'

Decathlon HK’s new campaign encourages fitness lovers to ‘strive for the finest’


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Decathlon Hong Kong has launched a new fitness campaign to encourage HongKongers to take part in sports and fitness lovers to “strive for the finest”.

Inspired by the usual practice of a sports user or fitness trainer, the campaign is built on their continuous effort to improve. The campaign aims to move people through the wonders of sports and support HongKongers to participate in and celebrate sports.

The campaign video, namely “Strive for the finest”, revolves around the message that no matter where sports lovers practise, how they practise and what they are practising, Decathlon Hong Kong provides a one-stop solution with technical and assessable products for all sporting needs at all practising levels.

The video also features a number of fitness lovers of different levels, weightlifting and trying their best to reach beyond their limit, and to strive for the finest.

MARKETING-INTERACTIVE has reached out to Decathlon Hong Kong for more information.  

Don’t miss: Decathlon SG shows how far a small gift can go in transforming lives

Most recently, Decathlon launched a campaign to encourage Singaporeans to give each other the gift of sport in the festive season. Done in partnership with The Secret Little Agency (TSLA), the campaign features a 45 second film that celebrates all the wonderful, limitless possibilities that you open someone up to, when you gift them the gift of sport from Decathlon.

From a young girl who was gifted a bike and who formed a bike girl crew to cycle around the neighborhood with, to someone who was gifted a pair of swimming goggles and who went on to win medals in competitions, the heart-felt video highlights that there is no limit to where the simple gift of sport can take you.

Related articles:

Decathlon picks new media agency for SG market
H&M and Decathlon Netherlands promise to adjust sustainability claims on products


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